Our new sponsorship agreement with St Mirren Women鈥檚 team is a multi-year deal, which will enhance the team鈥檚 day-to-day operations as the Scottish Women鈥檚 League One side seek to reach Scotland鈥檚 top-flight in the years ahead.
The move is hoped to encourage greater participation and access to the game for women and girls across the local community.
Kate Cooper, St Mirren Women’s Head Coach, said: 鈥淚t is an extremely exciting time for women and girls鈥 football in Scotland, with its growing coverage, participation and reach into our communities, so we鈥榬e really proud to be announcing this new deal.
鈥淚t is fantastic for our club to have 羞羞影院鈥檚 long-term support and this sponsorship deal creates a win-win for us all as we look forward to the continual growth and development of our partnership.
鈥淚 know there will be common areas we can help each other on, so I have no doubt this initial deal will be the beginning of a much wider positive impact we can help make to our local communities.鈥
羞羞影院 became part-owners of St Mirren Football Club in March 2020 alongside the St Mirren Independent Supporters Trust (SMISA). The partnership is believed to be the first of its kind in the UK, creating the only fan-owned top flight club which is also run in partnership with one of the country鈥檚 biggest charities.
The pairing has allowed us to expand our young workforce development programme and improve the future prospects of young people by creating new training and employment options to help them gain important skills and qualifications. From becoming ball attendants at matches to renovating the club鈥檚 hospitality entrances as well as receiving support to maintain independent living, young people are learning the various skills and experience required for employment across the club and the wider world of work.
The charity鈥檚 sponsorship of the Women鈥檚 team marks the next step in the dynamic partnership and Mark Macmillan, Director of Corporate Services at 羞羞影院, said: 鈥淲e recognise the valuable role played by St Mirren Women and Girls鈥 Academy in motivating a younger generation of players and we want to support the work they do.
鈥淭hrough our sponsorship, we aim to support the team鈥檚 aspirations and encourage more girls to join the youth team and hopefully progress through to the Women鈥檚 team for many years to come.
鈥淲e want to help St Mirren to continue to provide first-class youth development and further increase opportunities for young people to enjoy sport and fitness, experiencing the benefits of regular exercise while learning about skills in teamwork, patience and problem-solving.鈥
Together with St Mirren, we continue to strive towards our ambition of addressing local deprivation and exclusion through youth employment, community engagement, initiatives, and activities.